(Deck) How businesses buy tech solutions: crafting great proposals
#274 - Mar.2026
A few months ago I wrote about the core principles behind a good value proposition and on how businesses buy tech solutions.
The core idea: people don't buy just technology. They buy trust, vision, and a clear path on how to get there.
I turned the original long-form post in to a slide deck with the key ideas behind the framework of building good proposals:
https://cesarrg-code.github.io/cesarrg-eb-how-businesses-buy/
If you are crafting a value proposition, this might save you a few iterations!
¡Saludos!
