Slow thinking in a accelerated World
#273 - Feb.2026
Back in 2024, I was reflecting on products that were launched undercooked. Unfinished products that optimized for speed of launch at the expense of underdelivering.
Software is now being released daily through micro-iterations, accelerated by tools that can produce a working app in minutes. You can launch a full product without any coding experience, prompting agents to build it on your behalf.
And that's not always good.
While part of the problem we have been trying to solve is how we can deliver faster, the other part of the problem (and for me, the biggest and most challenging) is defining what to build.
Each broken promise is a potential ex-customer.
I'm now witnessing many companies optimizing for speed, launching quick, small, fast iterations resulting in unfinished products, with the conviction that they can always "launch a new fix tomorrow". Yet, each broken promise is a potential ex-customer. In an economy where trust is becoming one of the most powerful currencies, you have limited chances to get people's attention. Once you lose it, it's hard to win back.
In a world where everything is accelerating, we need more slow thinkers. People who stop, think, and use their intuition to connect the dots across domains. People who have the patience to develop good taste for design, knowing that the simplest experiences are the hardest to create.
People who recognize that it's not just about going fast, but going in the right direction.
¡Saludos!
