> ## Content Index
> Fetch the complete content index at: https://www.cesarrg.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Words matters
- URL: https://www.cesarrg.com/words-matters/
- Published: 2023-01-24T09:10:53.000Z
- Updated: 2023-07-17T06:43:33.000Z
- Author: César Rodríguez
- Tags: Design, Innovation

#47 - Jan.2023

> "Language is so powerful" - [Jony Ive](https://en.wikipedia.org/wiki/Jony%5FIve?ref=cesarrg.com)

In design, words matters. The way you frame a problem or a solution can constrain innovation. 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/01/Words.png)

[Framing](https://www.cesarrg.com/framing/) a problem too broad will generate a lack of focus; framing it too specific and you will miss the big picture. 

Specify upfront that your solution will be "\[you name it\]", you are immediately eliminating many other alternatives without even thinking. 

The story you set will drive your design. Remove upfront bias - set a hypothesis instead. Be [flexible](https://www.cesarrg.com/embrace-chaos/) during the process and be open to find the solution along the way.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2022/12/sign_CRG2.png) 

💡

Interested in more ideas like this one? You can get future posts directly to your email by [subscribing here](https://www.cesarrg.com/#/portal/signup). No spam, don’t worry. If you’re already a subscriber, thanks for being part of this journey.