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# [Weekly Retro] Things we get wrong about innovation
- URL: https://www.cesarrg.com/weekly-retro-things-we-get-wrong-about-innovation/
- Published: 2024-04-25T22:00:00.000Z
- Updated: 2025-04-16T08:21:41.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Creativity

#47 - Apr.2024

Happy Friday!

💡 Here is a quick idea before you head off for the weekend:

Things we get wrong about innovation: 

- Not realizing the combinational nature of new solutions: Most innovations are iterations of [previous ideas](https://www.cesarrg.com/mix-balance/). It’s about the value, not the novelty. Leverage others' ideas and add your contribution.
- Confusing inventions with innovations: A new invention is just the first step. How you turn it into something accessible, optimized, and available to solve a real problem is what turns it into an innovation.
- Believe that all innovation should be disruptive: [Disruptive](https://www.cesarrg.com/inside-the-box/) innovation is just one side of the spectrum. Ignoring the potential of incremental improvements of new ways of doing things is missing a huge opportunity to create value.

Innovation can become a complex process. But the first step is to find simple ways to solve people’s problems. 

Many of the biggest innovations started with a small step forward.

**✉️ Post from this week**

This week I wrote about running out of ideas and embracing our practice to move forward, even if it seems meaningless. 

[The next dot#105 - Knowledge bites on tech innovation, design, and creativity. Move forward. You might be closer than you think to your next big idea. You just don’t see it, yet.![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/size/w256h256/2024/02/CRLogo_2024-60-60.png)César's blogCésar Rodríguez![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/size/w1200/2024/04/IMG_1929-2.png)](https://www.cesarrg.com/the-next-dot/)

**👨🏻‍💻 Interesting links I found during this week**

[Why generative AI needs a creative human touch | MIT SloanTo succeed with generative artificial intelligence and extended reality, companies should also harness human creativity, curiosity, and compassion.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)MIT SloanBeth Stackpole![](https://mitsloan.mit.edu/sites/default/files/styles/og_image/public/2023-06/human-robot-hands.jpg?h=60439ba3&itok=L1EyHsik)](https://mitsloan.mit.edu/ideas-made-to-matter/why-generative-ai-needs-a-creative-human-touch?ref=cesarrg.com)

[Don’t design for AIDesign for problems worth solving with AI, distributed cognition, cognitive tasks and human centered intelligent systems![](https://cdn-static-1.medium.com/_/fp/icons/Medium-Avatar-500x500.svg)UX CollectiveJohannes Schleith![](https://miro.medium.com/v2/resize:fit:1200/1*1Fr7fPf0BXKpGFwf29U5uQ.png)](https://uxdesign.cc/dont-design-for-ai-part-1-01b2d5f936ae?ref=cesarrg.com)

**🖋️ Quote of the week:**

> **“No organization ever created an innovation. People innovate, not companies.”** \- Seth Godin.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

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