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# [Weekly Retro] Storytelling and prototyping
- URL: https://www.cesarrg.com/weekly-retro-storytelling-and-prototyping/
- Published: 2023-12-07T23:00:00.000Z
- Updated: 2024-08-11T18:00:39.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Design

#27 - Dec.2023

Happy Friday!

Here is a quick idea before you head off for the weekend:

[Storytelling](https://www.cesarrg.com/stories/) can serve as a prototyping tool. While this is not a common approach for testing ideas, it brings a lot of elements that help you refine your design.

Prototypes are samples and models on which you refine future designs. Is about testing assumptions. Validate your hypothesis.

Creating a narrative that envisions how a product/feature will work, how people will use it, and what reactions we can expect is a form of materializing your ideas. Stories bring context and perspectives. Stories connect to human behavior. 

**Interesting links I found during this week:**

- [Don’t let grim headlines obscure the progress on climate change](https://www.gatesnotes.com/State-of-the-energy-transition-2023?WT.mc%5Fid=20231113090000%5FState-of-the-Transition%5FBG-EM%5F&WT.tsrc=BGEM&ref=cesarrg.com)
- [UX Prototyping for AI](https://medium.com/salesforce-ux/ux-prototyping-for-ai-32cd6a72365f?ref=cesarrg.com)

**Quote of the week:**

> "Companies often confuse the building to learn and building to earn. Experimentation is all about building to learn." - *from* [Escaping the Build Trap](https://www.amazon.com/Escaping-Build-Trap-Effective-Management/dp/149197379X?ref=cesarrg.com)

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

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