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# [Weekly Retro] Simplicity in AI-driven products
- URL: https://www.cesarrg.com/weekly-retro-simplicity-in-ai-driven-products/
- Published: 2024-11-22T13:17:21.000Z
- Updated: 2024-11-22T13:17:21.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, AI

#196 - Nov.2024

Happy Friday!

💡 Here is a quick idea before you head off to the weekend:

**Making a product easy to understand** is one of the principles of good design. When a product is easy to use and predictable, users feel comfortable with it.

**This can be a challenge for AI-driven products.**

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/11/CRG_IMG_simple-1.png)

The "surprises" of this type of technology can be exciting, but they also make design harder: people need to trust that a product will do what they think it will. **In simple words: if customers do not trust your product, they will not come back to use it.**

When designing for AI, think about:

- **Education**: How to teach users the basics of how AI works.
- **Context**: Show the main factors behind AI decisions.
- **Transparency**: Explain how data is used, how bias is handled, and any ethical issues.

Design for trust.

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**🤔 Idea that kept me thinking**

[The Anatomy of a Search Engine![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/icon/favicon-6.ico)![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/thumbnail/over.gif)](http://infolab.stanford.edu/~backrub/google.html?ref=cesarrg.com)

This is a paper written by Sergey Brin and Lawrence Page, founders of Google, back in 1998\. Technically speaking, this paper offers very interesting insights on the ideas that drove the design of Google search engine.

What kept me thinking is this part: *"Furthermore, *advertising income* often provides an incentive to provide *poor quality search results*...In general, it could be argued from the consumer point of view that the better the search engine is, the *fewer advertisements* will be needed for the consumer to find what they want."*

It's amazing to think how much this mental model changed...

**👨🏻‍💻 Interesting links**

[AWS Lambda turns 10: A rare look at the doc that started itOn AWS Lambda’s 10th anniversary, I’m publishing the internal PR/FAQ that helped launch this groundbreaking service. This document provides insight into the customer problems we observed in the early 2010s and our vision for serverless computing. Readers will find annotations throughout, offering a glimpse into how our long-term thinking has influenced Lambda’s evolution over the past decade.![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/icon/favicon-5.ico)All Things DistributedWerner Vogels![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/thumbnail/lambda-10-year-badge-with-lanyard.png)](https://www.allthingsdistributed.com/2024/11/aws-lambda-turns-10-a-rare-look-at-the-doc-that-started-it.html?ref=cesarrg.com)

[Excel Formula GPT - AI Excel Formula GeneratorFree AI-powered Excel formula generator. Simply describe what you want to calculate in plain language, and get the exact Excel formula you need. Save time and avoid formula errors.![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/icon/icon.ico)AI Excel Formula Generator](https://www.excelformulagpt.com/?ref=cesarrg.com)

**🖋️ Quote of the week**

> **“The greatest challenge to any thinker is stating the problem in a way that will allow for a solution”** – Bertrand Russell

![César Rodríguez](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/09/image-2.png) ![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

**César Rodríguez**  
[LinkedIn](https://www.linkedin.com/in/crodriguezguevara/?ref=cesarrg.com) / [Instagram](https://www.instagram.com/cesarrg.blog/?ref=cesarrg.com) / [X](https://x.com/cesarrgv?ref=cesarrg.com) 

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