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# [Weekly Retro] Productivity
- URL: https://www.cesarrg.com/weekly-retro-productivity/
- Published: 2024-06-28T22:00:00.000Z
- Updated: 2024-08-11T20:53:47.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Techniques

#55 - Jun.2024

Hi there!

💡 Here is a quick idea for the weekend:

In a world that tends towards more noise and distractions, choosing where to put your attention becomes one of the most valuable skills. 

It is not only about [saying no](https://www.cesarrg.com/saying-no/) but also to be aware of choosing where you can maximize the value of your contributions.

It is about shifting our perception of productivity: from achieving "many things" to achieving the things that really matter.

**✉️ Post from this week**

This week I wrote about analogies between art and products and how important is to have a focal point to drive your strategy:

[Focal point#107 - Knowledge bites on tech innovation, design, and creativity. Products need a focal point too. A clear and intuitive value proposition. It’s the anchor that all other experiences orbit around. It’s what makes your product memorable and unique.![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/size/w256h256/2024/02/CRLogo_2024-60-60.png)César's blogCésar Rodríguez![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/size/w1200/2024/06/IMG_2055-2.png)](https://www.cesarrg.com/focal-point/)

**👨🏻‍💻 Interesting links I found during this week**

[10 Papers Every Product Manager Should ReadMost of us associate papers with science and academia. In my experience, the Product, Design, and Program communities overlook papers as a…![](https://cdn-static-1.medium.com/_/fp/icons/Medium-Avatar-500x500.svg)MediumAndrew Clark![](https://miro.medium.com/v2/da:true/resize:fit:1200/0*3qUk_2Wjymxwr4Tp)](https://medium.com/@productandrew/10-papers-every-product-manager-should-read-9b5a29cf80d7?ref=cesarrg.com)

**📖 Book I’m reading**

Interesting behind-the-scenes of the design and engineering culture at Apple during Steve Job’s era. I like the anecdotes and technical details behind some of the most iconic apps: 

- [Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs](https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466?ref=cesarrg.com)

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/06/image-1.jpeg)

**🖋️ Quote of the week:**

> **“Where your attention goes, your time goes”.** – Idowu Koyenikan

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

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