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# [Weekly Retro] Hypothesis-driven design
- URL: https://www.cesarrg.com/weekly-retro-hypothesis-driven-design/
- Published: 2023-09-14T22:00:00.000Z
- Updated: 2024-08-11T16:04:09.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Design

\# 15 - Sep.2023

Happy Friday and Happy Independence day for everyone in Central America!

Here is a quick idea before you head off for the weekend:

Anticipating what you want to learn from customers early in the design process makes your discovery work more effective.

Making a hypothesis of what you expect as a result of a pilot/MLP product launch gives you focus (what outcomes do you expect?), helps you anticipate the right data points (what data I need to confirm this?), and helps you make better questions (why this is valuable for customers?)

Things to take into account when creating a hypothesis:

- Consider the specific context of users
- Think about the behavior you expect from users
- Define the measurable outcome you expect
- Prepare the data sources to measure the outcomes

**Interesting links I found during this week:**

- [You Need to Know These Frameworks & Techniques as a Product Manager](https://bootcamp.uxdesign.cc/if-you-are-a-pm-you-need-to-know-these-frameworks-techniques-for-prioritization-ed3d62fbb5a7?ref=cesarrg.com)
- [Walter Isaacson: Elon Musk, Steve Jobs, Einstein, Da Vinci & Ben Franklin](https://www.youtube.com/watch?v=aGOV5R7M1Js&ref=cesarrg.com)

**Quote of the week:**

> "Life is what happens to you, while you're busy making other plans." - John Lennon.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

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