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# [Weekly Retro] How to improve your idea generation process?
- URL: https://www.cesarrg.com/weekly-retro-how-to-improve-your-idea-generation-process/
- Published: 2024-10-18T18:53:04.000Z
- Updated: 2024-10-18T18:53:04.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Innovation, Design

#191 - Oct.2024

Happy Friday!

💡 Here is a quick idea before you head off to the weekend:

When generating new ideas, aim for both **fluency and flexibility**.

Fluency is about the speed and quantity of ideas you can generate.

Flexibility is about how distinct one idea is from another.

We often focus on fluency—the more ideas, the better. But then we realize many are just variations of the same concept.

Flexibility brings the [lateral thinking](https://www.cesarrg.com/weekly-retro-lateral-thinking/) that can lead to your next discovery.

You need to balance both.

### **🛠️ Free tools you can download** 

The innovations we create can have a real impact on society. The purpose of ethical design is to acknowledge this fact and ensure we stay true to our core beliefs.

But, do you know how to apply ethical principles to your design? [Learn more on this free e-book. ](https://www.cesarrg.com/free-e-books/)

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/10/image-2-1.png)

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### **🎧 Podcast I'm listening to** 

[**Build a Snap Product Strategy**](https://open.spotify.com/episode/46fCY4RmvjU1JjlpVUtz8b?si=f3c9f91986534ee8&ref=cesarrg.com): How to Succeed as a PM and Product Leader.

### **🤔 Book I'm currently reading**

[The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth](https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604?ref=cesarrg.com)

Interesting insights so far on how to turn your expertise into an entrepreneurial journey. Will post about this as I progress into the book. 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/10/image-1.png)

### **👨🏻‍💻 Interesting links**

[Why designers should embrace intuitionDesign isn’t just about following rules or crunching numbers; it’s about understanding people and their needs.![](https://miro.medium.com/v2/resize:fill:304:304/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156)Muzli - Design InspirationCanvs Editorial![](https://miro.medium.com/v2/resize:fit:1200/1*CcIimEmfYRm_zJ_XlZ1SWQ.png)](https://medium.muz.li/why-designers-shouldnt-avoid-using-intuition-a68b9fd630ab?ref=cesarrg.com)

[komoroske.com/bits-and-bobsAuthor : Alex Komoroske alex@komoroske.com What is this? During the week I take notes on ideas that catch my attention during conversations. Once a week I take a few hours to take a step back and try to abduct some insights out of the raw notes. To make the ideas easier for me to engage with, I…![](https://ssl.gstatic.com/docs/documents/images/kix-favicon-2023q4.ico)Google Docs![](https://lh7-us.googleusercontent.com/docs/AHkbwyIX4DfaRHtGfNHnlrkAdJtLibZ4t_damIv2Y19llmd-jHo-rRQk_nb_N65L2lfTCtUTIYJsVMOZUeejVD5XRTHVT2aGld_Hi-grQDEDlaDbTHW01P0v=w1200-h630-p)](https://docs.google.com/document/d/1ptHfoKWn0xbNSJgdkH8%5F3z4PHLC%5Ff36MutFTTRf14I0/edit?tab=t.0&ref=cesarrg.com)

[Why no productivity hack will solve your overwhelmHow the Internal Family Systems model can help you listen to your inner wisdom and get unstuck![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc7cde267-8f9e-47fa-9aef-5be03bad95ed%2Fapple-touch-icon-180x180.png)Lenny's NewsletterNatalie Rothfels![](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9106bb7-f35d-40f8-ac5c-330a5dbf83f3_2048x1258.png)](https://www.lennysnewsletter.com/p/why-no-productivity-hack-will-solve?ref=cesarrg.com)

### **🖋️ Quote of the week**

> **“**The biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.**”** – David C. Baker.

![César Rodríguez](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/09/image-2.png) ![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

**César Rodríguez**  
[LinkedIn](https://www.linkedin.com/in/crodriguezguevara/?ref=cesarrg.com) / [Instagram](https://www.instagram.com/cesarrg.blog/?ref=cesarrg.com) / [X](https://x.com/cesarrgv?ref=cesarrg.com) 

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