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# [Weekly Retro] Ethical design
- URL: https://www.cesarrg.com/weekly-retro-ethical-design/
- Published: 2023-10-12T22:00:00.000Z
- Updated: 2024-08-11T16:15:10.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Design

\# 19 - Oct.2023

Happy Friday!

Here is a quick idea before you head off for the weekend:

What we create has a real impact on society. Acknowledging this fact and ensuring we stay true to our core beliefs is the purpose of Ethical Design.

These are important principles to apply Ethical Design to your product: 

- **Usability.** Promote high usability over aesthetics.
- **Accessibility.** Incorporate inclusive design since day 1.
- **Privacy.** Customer trust is a function of how seriously you take privacy.
- **Persuasion.** Balance genuine engagement vs. useless usage.
- **Focus.** Use customer's attention wisely.
- **Sustainability.** Respect our world. Is the only one we have.
- **Society.** Take into account the complex ecosystem of a society.

More [here](https://ind.ie/ethical-design/?ref=cesarrg.com).

**Interesting links I found during this week:**

- [“Hallucinating” AIs Sound Creative, but Let’s Not Celebrate Being Wrong](https://thereader.mitpress.mit.edu/hallucinating-ais-sound-creative-but-lets-not-celebrate-being-wrong/?ref=cesarrg.com)
- [A quest into the human brain](https://www.science.org/doi/10.1126/science.adl0913?ref=cesarrg.com)

**Quote of the week:**

> "Chance favors the prepared mind" - Louis Pasteur

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

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