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# [Weekly Retro] Are we heading towards the age of average?
- URL: https://www.cesarrg.com/weekly-retro-are-we-heading-towards-the-age-of-average-2/
- Published: 2024-12-20T11:23:07.000Z
- Updated: 2024-12-20T11:23:07.000Z
- Author: César Rodríguez
- Tags: Weekly Retro, Insights, Design

#199 - Dec.2024

Happy Friday!

💡 Here is a quick idea before you head off to the weekend:

[Alex Murrell](https://www.alexmurrell.co.uk/articles/the-age-of-average?ref=cesarrg.com) has a point: distinctiveness has died.

Creative fields, from architecture to fashion, are now defined by conventions. In our quest to fit into a globalized world, we mindlessly copy existing patterns.

Everything seems to look the same.

As Alex concludes in his article, this reality can become an opportunity.

An opportunity to decommoditize your industry. An opportunity to [emulate](https://www.cesarrg.com/mix-balance/) others' ideas while adding your personal contribution to make them better…

An opportunity to say ‘no’ to average.

*P.s. Thanks to* [*A.M.*](https://www.linkedin.com/in/ajmaradiaga/?ref=cesarrg.com) *for sharing this article.*

### **🛠️ Free tools you can download** 

The innovations we create can have a real impact on society. The purpose of ethical design is to acknowledge this fact and ensure we stay true to our core beliefs.

But, do you know how to apply ethical principles to your design? [Learn more on this free e-book. ](https://www.cesarrg.com/free-e-books/)

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/10/image-2-1.png)

### **📝 Most-read article during the last month**

We should care more about universal design—creating products that are accessible and intuitive for everyone, regardless of their abilities. In our diverse and aging society, embracing universal design principles is essential for developing inclusive digital solutions. Learn more on how to apply it: 

[Designing for everyone: embracing universal designHow to create products everyone can use![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/icon/IMG_2210-2.png)César RodríguezCésar Rodríguez![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/thumbnail/Artboard-7-1.png)](https://www.cesarrg.com/designing-for-everyone-universal-design/)

### **👨🏻‍💻 Interesting links**

[Surf – Join the Surf Beta WaitlistThe first browser for the open social web![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/icon/apple-touch-icon-3.png)Surf](https://about.surf.social/?ref=cesarrg.com)

[Enterprise Product Management vs. B2C Product Management - Hustle BadgerSucceed at enterprise product management by understanding the fundamental differences and requirements in this role vs other product contexts.![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/icon/Favicon-1-300x300.png)Hustle BadgerEd Biden![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/thumbnail/image1-1.png)](https://www.hustlebadger.com/what-do-product-teams-do/enterprise-product-management/?ref=cesarrg.com)

### **🖋️ Quote of the week**

> **“**Distinctiveness has died**”** – Alex Murrell

![César Rodríguez](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/09/image-2.png) ![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

**César Rodríguez**  
[LinkedIn](https://www.linkedin.com/in/crodriguezguevara/?ref=cesarrg.com) / [Instagram](https://www.instagram.com/cesarrg.blog/?ref=cesarrg.com) / [X](https://x.com/cesarrgv?ref=cesarrg.com) 

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