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# High-interest debt
- URL: https://www.cesarrg.com/high-interest/
- Published: 2023-10-08T19:12:51.000Z
- Updated: 2023-10-26T12:28:28.000Z
- Author: César Rodríguez
- Tags: Insights

#83 - Oct.2023

Small frictions in your product's experience aggregate over time. It is a debt that charges very high interest in the future. In a digitalized world where trust is built at every interaction, this is a problem you should care about.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/10/High_Interest-1.png)

The way your product serves its purpose is a direct reflection of your value proposition. Is how you deliver your promise. 

A bad experience is a broken promise.

How customers perceive this value is a combination of their expectations and what you are delivering. A mismatch of these two elements generates frustration. Low engagement. Is a trust-breaker. 

Typical sources of bad experiences: high complexity, high cognitive load on customers, solutions that are not accessible, services that are careless about privacy & security, applications that ignore common affordances, and experiences that do not balance function and aesthetics. 

Reduce this debt by improving your research & discovery work, avoiding untested assumptions, prioritizing design consistency, and connecting more often to customers. They have a lot to say - and you have a lot to learn from them. 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/02/sign_CRG4-1.png) 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/07/cesarrg_home_card-1.png) 

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