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# Gift wrap
- URL: https://www.cesarrg.com/gift-wrap/
- Published: 2022-05-26T07:58:05.000Z
- Updated: 2023-07-17T06:38:04.000Z
- Author: César Rodríguez
- Tags: Design, Techniques, Featured

#29 - May.2022

One of the common pitfalls in product strategy is assuming that a good story is just a nice gift wrap for selling purposes once the product is ready to launch.

The true value of a story is when it becomes a mechanism to guide your product [vision](https://www.cesarrg.com/your-vision/) from the inception of the idea throughout the entire lifecycle.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2022/05/Gift.png)

The narrative should serve as a prediction of the future, shaping your product during the different [iterations](https://www.cesarrg.com/product-discovery/). It should become that *inner voice* that reminds you who is your real customer and what they want to accomplish through your product.

Using [storytelling](https://www.cesarrg.com/stories/) simply as a sales pitch is not taking full advantage of the power of a strong narrative. Your product story should be created *upfront*; to guide, to focus...to inspire.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2022/12/sign_CRG2.png)

💡

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