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# Design taste
- URL: https://www.cesarrg.com/design-taste/
- Published: 2024-06-12T09:04:42.000Z
- Updated: 2024-06-12T09:04:42.000Z
- Author: César Rodríguez
- Tags: Design

#110 - Jun.2024

Looking back, one of the best decisions I took in my career was to dive deep into the fascinating world of design. 

Learning the core concepts, through the lens of service design, gave me a new perspective of what good design means. It gave me new eyes. 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/06/IMG_2029.png)

As a product leader today, I think these are essential complementary skills. You can develop a good design taste even if your role is not being a designer. Design is the common language between product, UX, and engineering, and everyone in the team can contribute.

Defining what good ‘design taste’ means is hard. 

I like to see it as a combination of having an awareness of the context you are working on, identifying patterns, and developing curating skills to choose the best alternatives. Is a mix of experience, exposure to quality work and curiosity. 

Is about experimenting. Iterating through different options. It is about decision-making. 

Learn the basics of design. 

Start with UX principles and what makes good customer research. Learn how to interview customers. Understand how [mental models](https://www.cesarrg.com/mental-models/) from users affect the design process. 

Learn about [prototyping](https://www.cesarrg.com/test-it/) and the best options for the type of [feedback](https://www.cesarrg.com/feedback-timing/) you are looking for. Learn about the value a consistent experience through good design language and [interactions](https://www.cesarrg.com/the-journey/) across touch-points. 

In Ralph Caplan’s words: *“Thinking about design is hard, but not thinking about it can be disastrous.”*

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/07/cesarrg_home_card-1.png) 

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