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# Design for the 99%
- URL: https://www.cesarrg.com/design-for-the-99/
- Published: 2021-05-27T11:00:00.000Z
- Updated: 2023-07-17T06:28:31.000Z
- Description: Aim for high impact. Iterate fast. Don't get distracted by small things.
- Author: César Rodríguez
- Tags: Innovation

#5 - May.2021

Prioritizing the next feature you want to deliver to your customers is always a challenge. If you are evolving any tech product is certain that you already faced this type of decision and most of them are not trivial.

It is easy to get lost in *noise*. Everyone has a slightly different understanding of what's important, urgent, and *valuable*. There are countless techniques for prioritizing but wanted to share a simple intuition that might help you: design for the 99%.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2021/05/Img_99.png)

Focus on providing the best experience for 99% of your customers; focus on removing blockers from the 99% of users struggling with your software; try to keep as happy as possible 99% of your customers. Avoid "just-in-case" features if the basics are not ready yet.

Sometimes we get distracted by immediate problems or customer pain-points (or *[fires](https://www.linkedin.com/pulse/why-best-entrepreneurs-let-fires-burn-reid-hoffman/?ref=cesarrg.com)*). Things *will* burn. Aim for features that provide value for most of your customers (high impact) and don't get distracted with the 1%. Instead, invest on faster iterations. Learn to live with these *fires* until you find leverage opportunities to add value.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2022/12/sign_CRG2.png)

💡

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