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# Design for possibilities
- URL: https://www.cesarrg.com/design-for-possibilities/
- Published: 2025-04-07T19:26:18.000Z
- Updated: 2025-04-07T19:28:12.000Z
- Author: César Rodríguez
- Tags: Design

#228 - Apr.2025

In any service, we don't design the experience itself — we **create the stage and conditions** for these interactions.

The value of a service is experienced in **real-time** as you deliver it.

In these "moments of truth" — as [Jan Carlzon ](https://www.amazon.com/-/es/Moments-Truth-Jan-Carlzon/dp/0060915803/ref=sr%5F1%5F1?crid=7BUSZTO9OJOE&dib=eyJ2IjoiMSJ9.sNAmYexBxNUpIJIQF3OvZldMexM%5F0hw6qLB2%5FBTgmxxXjhbP0s9dFBmPrXa6diktn1uP4nnASJKlWaLZnryuSOarQ8sVkIuV7HCoBt7aLiJwIkS1Co88jc6P-vvNYYdwL1%5FNZa1GGbpME5UXy04pSvoPI1TU1x%5Fdd8pJLDV0-9P-YeiHZp8iAKu8D3ghfdUghHDDwvKmYYhz2OrDlUT67DlnUQZ7RX8Vw-rWQQsNlCo.p1tmdj0PfvqZ5PcwcrlUsF1bf3egps5kB91gcraRxtc&dib%5Ftag=se&keywords=moments+of+truth&qid=1744053675&sprefix=moments+of+truth%2Caps%2C167&sr=8-1&ref=cesarrg.com)called them — context, customer expectations, and your promise meet.

When aligned, you've won a loyal customer.

When you design an experience, you are **designing for possibilities** rather than fixed outcomes.

There has never been a time in history where [technology](https://www.cesarrg.com/when-products-think-navigating-the-ai-product-shift/) has been so powerful for designing such possibilities.

¡Saludos!

![César Rodríguez](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/09/image-2.png) ![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

**César Rodríguez**  
[LinkedIn](https://www.linkedin.com/in/crodriguezguevara/?ref=cesarrg.com) / [Instagram](https://www.instagram.com/cesarrg.blog/?ref=cesarrg.com) / [X](https://x.com/cesarrgv?ref=cesarrg.com) 

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