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# (Deck) How businesses buy tech solutions: crafting great proposals
- URL: https://www.cesarrg.com/deck-how-businesses-buy-tech-solutions-crafting-great-proposals/
- Published: 2026-03-08T16:43:21.000Z
- Updated: 2026-03-08T16:43:21.000Z
- Author: César Rodríguez
- Tags: Techniques

#274 - Mar.2026

A few months ago I wrote about the core principles behind a [good value proposition](https://www.cesarrg.com/how-businesses-buy-tech-solutions-crafting-great-proposals/) and on how businesses buy tech solutions.   
  
The core idea: **people don't buy just technology**. They buy trust, vision, and a clear path on how to get there.   
  
I turned the original long-form post in to a slide deck with the key ideas behind the framework of building good proposals: 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2026/03/Screenshot-2026-03-08-at-17.35.41.png)

[https://cesarrg-code.github.io/cesarrg-eb-how-businesses-buy/](https://cesarrg-code.github.io/cesarrg-eb-how-businesses-buy/?ref=cesarrg.com)  
  
If you are crafting a value proposition, this might save you a few iterations! 

¡Saludos!

![César Rodríguez](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/09/image-2.png) ![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2024/02/CR_sign_2024-3.png) 

**César Rodríguez**  
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