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# Art and science
- URL: https://www.cesarrg.com/art-and-science/
- Published: 2023-04-18T13:22:48.000Z
- Updated: 2023-07-17T06:47:06.000Z
- Author: César Rodríguez
- Tags: Insights, Innovation, Design

#59 - Apr.2023

complement each other during your design journey.

While it's important to make data-driven decisions our rational bias can limit the potential of novel ideas, experimentation, and [divergent thinking](https://www.cesarrg.com/abstraction/).

This is the art vs. science paradox. What is the right balance between intuition and rational thinking for decision-making? 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/04/Intuition.png)

I think we can use the best of both approaches. In the business context, intuition is often misunderstood or linked only to higher management hierarchies. Nevertheless, I believe it is a key strategic skill that every professional should develop. 

Intuition should be informed. It builds on top of empiric and structured knowledge. [What you consume](https://www.cesarrg.com/questions/) and how you reflect on learnings refine your intuition - in design, this can be how deeply you understand your customer's needs. It then becomes a proxy for insights and wisdom from your experience.

Intuition and [emotions aren't blockers](https://hbr.org/2022/09/emotions-arent-the-enemy-of-good-decision-making?ref=cesarrg.com) for good decision-making. Acknowledging the role your emotions play is much more important. Informed intuition can promote speed of action when a decision is stuck within rational debates. If nurtured properly, your intuition can become a powerful design tool. 

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/02/sign_CRG4-1.png)

💡

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