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# Active listening
- URL: https://www.cesarrg.com/active-listening/
- Published: 2023-03-21T13:37:44.000Z
- Updated: 2023-07-17T06:46:11.000Z
- Author: César Rodríguez
- Tags: Design, Techniques

#55 - Mar.2023

There are tons of techniques to capture and probe customer needs for your [design](https://www.cesarrg.com/tag/design/) process. One of them is mostly underrated: Active Listening.

As simple as it sounds, active listening in today's accelerated world requires a lot of effort for being present and attentive to what others had to say.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/03/33DC8F44-A3F8-4973-BD3F-C6CBBFF228E3.png)

Active listening is the entrance door to real empathy and creating long-term [trust](https://www.cesarrg.com/customer-do-not-really-care/) bonds. Is the hidden backbone for building personal and business relationships. Is the guardrail against our own biases and prejudgements. 

The best designers are great listeners. They resist the temptation of creating [solutions](https://www.cesarrg.com/ideas/) and building upfront [assumptions](https://www.cesarrg.com/product-discovery/). They listen, question, and reflect before jumping to solutions.

Listening is a skill. Requires training. There's always room for improvement. This skill is fed by curiosity, focus, and the humility of not knowing. 

Pause. Focus. Listen. Act.

![](https://storage.ghost.io/c/10/f4/10f4a52f-1b7d-4284-b66d-0fccfd9dc5da/content/images/2023/02/sign_CRG4-1.png)

💡

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